Phone Call Us On... (02) 9007 9916
FREE Consultation Email Us Today

Your international trade marks won’t necessarily cross over to Australia

The Corvette has raised questions in Australia about trade marks.

There's nothing in business more gratifying than building a brand with international appeal. If you can make a product so popular that people from all over the world are lining up to buy it, that's a clear sign that you've done something very, very right. You should be positioned to rake in major profits.

Marketing in multiple countries requires having full control over your intellectual property in all those countries.

There's just one problem, though. Marketing in multiple countries requires having full control over your intellectual property in all those countries – and in Australia, that's not always a sure thing. Little things you might have taken for granted, such as having the right to use your product's name and logo, might not be guaranteed. It's best to study the law carefully and know where you stand.

Even the Corvette isn't immune

You might have one of the world's most recognisable brands, but even if you do, that's not a guarantee that trade mark registration in Australia will be automatic. In fact, that's precisely the problem that the popular Corvette automobile had, according to GM Authority.

It was alleged in Australia that the Corvette's badge, featuring two twin flags, infringes on the similar logo used by the Red Cross. General Motors' trade mark application was rejected in 2016 for this very reason. This goes to show that even if your product is world-famous, legal hurdles may remain nonetheless.

Know how to protect your trade mark

With the case of the Corvette in mind, it's important to think critically about how you view intellectual property law in Australia. If you're in the process of building a brand currently, IP Wealth advises you try to come up with names, slogans and symbols that don't case any confusion with any other entities.

Even the Corvette has been accused of trade mark infringement.
Even the Corvette has been accused of trade mark infringement.

Furthermore, once you do have a brand established, it's important to look out for infringement from other parties. Your intellectual property is valuable to you, and the last thing you want is to see it stolen.

Get the IP law assistance you need

If your company ever encounters an issue with intellectual property law that might lead to a serious legal dispute, it's best to reach out for IP services in Sydney that can help you resolve the issue quickly.

At Alder IP, we have a team of legal experts who are prepared to handle any tricky IP issues that come your way. Give us a call if you're ever in need of a consultation on such matters.