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Australian copyright law champion gets a makeover

Educational outreach for intellectual property law in Australia continues through Creative Content Australia.

The fight against piracy in Australia is continuing after a re-branding of the IP Awareness Foundation, an organisation dedicated to education about intellectual property law in Australia.

Now known as Creative Content Australia, the intellectual property outreach group will continue its efforts for Australian copyright law awareness with the same mission and a new look.

Under new management

To assist with its work in promoting legal consumption of entertainment content, Creative Content Australia has brought on a number of industry leaders to help out at the helm.

Jo Bladen of Walt Disney Studios and Hoyts Group CEO Damian Keogh have been named as new directors, while Village Roadshow's co-CEO Graham Burke has been appointed as the co-executive chairman.

"I'm looking forward to seeing Creative Content Australia produce new consumer campaigns to highlight the benefits of accessing content legally, as opposed to the great damage caused to our creative industry by piracy," said Mr. Burke.

Legal access is the key

The argument for providing legal access to content as a piracy deterrent is already quite notable in the video game industry. Valve, the company that runs hybrid gaming and social media platform Steam, is known for providing immensely popular games through an easily accessible online pipeline. Gamers can access both the Steam store and their purchased games in a number of countries around the world.

Valve's co-founder, Gabe Newell, is a strong proponent of wider access as a means of countering illegal downloaders.

"The easiest way to stop piracy is not by putting anti-piracy technology to work. It's by giving those people a service that's better than what they're receiving from the pirates," said Mr. Newell, speaking at the Washington Technology Industry Association's 2011 Tech NW conference.

Given the road bumps that piracy prevention measures have encountered, it will be interesting to see how Creative Content Australia's approach through education and outreach plays out.